My old (but still young) Special Forces Commander, Don Spradling, sent me this last night.  I love it… it’s a weeks worth of T4D wisdom so I hope you’ll take some time to consider it, share it, learn it, and perhaps even live a bit of it too.  I’ll share a short bit about Don’s memorability at the end. (hint that’s him in the picture above)

The 6 Habits of Highly Memorable People

In  order to succeed, almost everyone-whether business owner or employee-must be memorable.

While you don’t have to be The Most Interesting Man in the World, being known is one of the main goals of marketing, advertising, and personal branding.

Out of sight is out of mind, and out of mind is out of business. But if your only goal is to be known for professional reasons, you’re missing out. People who are memorable for the right reasons also live a richer, fuller, and more satisfying life. Win-win!

So forget the flashy business cards and personal value propositions and idiosyncratic clothing choices. Here’s how to be more memorable-and have a lot more fun.

1. Don’t see. Do.

Can you speak intelligently about how clothing provides a window into the inner lives of Mad Men characters? Do you find yourself arguing about how the degree of depth lost in the Game of Thrones TV series as compared to the books?

Anyone can share opinions about movies or TV or even (I’ll grudgingly admit) books. That’s why opinions are quickly forgotten. What you say isn’t interesting; what you do is interesting.

Spend your life doing instead of watching. Cool things will happen. Cool things are a lot more interesting and a lot more memorable.

That’s especially true when you…

2. Do something unusual.

Draw a circle and put all your “stuff” in it. Your circle will look a lot like everyone else’s: Everyone works, everyone has a family, everyone has homes and cars and clothes….

We like to think we’re unique, but roughly speaking we’re all the same, and similar isn’t memorable.

So occasionally do something different. Backpack to the next town just to see how many people stop to offer you a ride. (Don’t take them up on it, though. Unless you appear to be in distress, the people who want to give you a ride are the last people you want to ride with.) Try to hike/scramble to the top of a nearby mountain no one climbs. (Trust me; take water.) Compete with your daughter to see who can swim the most laps in three hours. (If you live in my house you’ll lose. Badly.)

Or work from a coffee shop one day just to see what you learn about other people… and about yourself.   Whatever you do, the less productive and sensible it is, the better. Your goal isn’t to accomplish something worthwhile; the goal is to collect experiences.

Experiences, especially unusual experiences, make your life a lot richer and way more interesting. You can even…

3. Embark on a worthless mission.

You’re incredibly focused, consistently on point, and relentlessly efficient.  You’re also really, really boring.

Remember when you were young and followed stupid ideas to their illogical conclusions? Road trips, failing the cinnamon challenge, trying to eat six saltines crackers in one minute without water… you dined out on those stories for years.

Going on “missions,” however pointless and inconvenient, was fun. In fact the more pointless the more fun you had, because missions are about the ride, not the destination.

So do something, just once, that adults no longer do. Drive eight hours to see a band. Buy your seafood at the dock. Or do something no one else thinks of doing. Ride along with a policeman on a Friday night (it’s the king of all eye-opening experiences.)

Pick something it doesn’t make sense to do a certain way and do it that way. You’ll remember it forever-and so will other people.

4. Embrace a cause.

People care about-and remember-people who care. When you stand for something you stand apart.

But…

5. Let other people spread the word.

People who brag are not remembered for what they’ve done; they’re remembered for the fact they brag.
Do good things and other people will find out. The less you say, the more people remember.

6. Get over yourself.

Most of the time your professional life is like a hamster wheel of resume or C.V. padding: You avoid all possibility of failure while maximizing the odds of success in order to ensure your achievement graph climbs up and up and up.

Inevitably, that approach starts to extend to your personal life too.

So you run… but you won’t enter a race because you don’t want to finish at the back of the pack. You sing… but you won’t share a mic in a friend’s band because you’re no Adele. You’ll sponsor the employee softball team but you won’t play because you’re not very good.

Personally and professionally, you feel compelled to maintain your all-knowing, all-achieving, all-conquering image.  And you’re not a person. You’re a resume.

Stop trying to seem perfect. Accept your faults. Make mistakes. Hang yourself out there. Try and fail.  Then be gracious when you fail.

When you do, people will definitely remember you because people who are willing to fail are rare… and because people who display grace and humility, especially in the face of defeat, are incredibly rare.

— I hope you enjoyed that as much as I did — Rebecca and were discussing it even as I was editing it to send out this morning.  I almost want to go out and apply for a job now…just so I can present them with a very different resume…one that lists a few glorious failures.  Wouldn’t that be unique?!  I bet it would help land me the job.

Anyway… Don Spradling pictured above in our MIB (Motivators In Black) photo shoot.  Dressing up for a farce photo shoot holding Nerf guns isn’t something you imagine your special forces commander doing…but when I asked him if he would consider it … his reply was an instantaneous and enthusiastic… “You bet ranger!”  Don is a most remarkable listener, a certified river guide, a champion tennis player, a failure, a marathoner, does 100 mile mountain runs, an executive coach, 7 Habits trainer, Security Consultant, devoted husband, father, grandfather and more and more and more.  And as long as the list is…and it’s very long.  With the exception of the grandfather piece and the failure piece… every bit of the DO and have DONE on his list.. I found out from others or from observation.  Don is a DOER!

With regard to the failure piece…  Don has shared many of his failure stories with me and with others.  Not that he brags about them…just that he willing shares his learnings from them…so that others may gather wisdom and build on them in their own journey of becoming.

Kirk out (www.kirkweisler.com)