9. The only kind of marketing you need is an amazing product. If it’s good, people will spread the word for you. All other kind of marketing is disingenuous.
10. Never send an email or message that’s unfit for the eyes of the world. In this digital age, you never know what might slip into public view.
11. You can’t motivate people. The best you can hope for is to inspire them with your actions. People who think they can use behavioral “science” or management techniques have not spent enough time on the receiving end of either.
12. If you find yourself swimming with all the other fish, go the other way. They don’t know where they’re going either.
13. You will miss a ton, but that’s OK. We’re so caught up in trying to do everything, experience all the essential things, not miss out on anything important … that we forget the simple fact that we cannot experience everything. That physical reality dictates we’ll miss most things. We can’t read all the good books, watch all the good films, go to all the best cities in the world, try all the best restaurants, meet all the great people. But the secret is: life is better when we don’t try to do everything. Learn to enjoy the slice of life you experience, and life turns out to be wonderful.
14. Mistakes are the best way to learn. Don’t be afraid to make them. Try not to repeat the same ones too often.
15. Failures are the stepping stones to success. Without failure, we’ll never learn how to succeed. So try to fail, instead of trying to avoid failure through fear.
16. Being a vegan/vegetarian is wonderful. For many years I thought it was a ridiculous notion, that I couldn’t give up meat, that it was a sacrifice not worth suffering through. I now know that it’s no sacrifice, that our taste buds easily change, that I’m enjoying vegan dishes more than anything I’ve ever eaten before, and I’m reducing the suffering of animals in the meantime.
17. There are few joys that equal a good book, a good walk, a good hug, or a good friend. All are free.
18. Fitness doesn’t happen overnight. It’s a long process, a learning process, something that happens in little bits over a long period. I’ve been getting fit for five years now, and I still have more to learn and do. But the progress I’ve made has been amazing, and it’s been a great journey.

I have always used mindfulness to become part of the moment of doing something and fully engaging. For instance, when drinking tea or coffee, fully become aware of all aspects of the preparation, pouring, and drinking without thinking of something else. Just be present, its a great exercise and then return to the breath when needed.