Over the weekend Rebecca and I kept hearing our 3 youngest children singing a song together while simultaneously giggling uncontrollably. They were always in the other room and I could never quite make out the words. Later our little Ashlyn climbed in my lap and started singing “So many dumb ways to die.” !!! My immediate thoughts went something like… “What have my kids been watching on the internet?!” Soon our family was gathered by the family computer to see how worried we should be.
We discovered it was only a very clever safety video specifically created to help increase safety in the realm of train tracks. The video is so clever and the song so catchy that it seems to have garnered over 7 million views in just it’s first few days on YouTube. A great lesson in effective communication…and messaging that is “made to stick”.
I hope you enjoy it and are better able to avoid all of the choices that may lead to “Dumb Ways to Die”. I wonder if that means we can die in smart ways? Speaking of smart or smarter things brings me finally to the quote I wished to share with you today from Sir John Templeton who speaking of ‘praise’ said, “We have experienced how wonderful it feels to receive praise and gratitude from others. It is equally wonderful to give praise.”
Give praise…and stay safe!
Kirk OUT
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