If everyone really resisted change, we would all be riding horses instead of driving cars. Progress is evolution meeting need. ~Glen Notman
And if everyone resisted change…we also wouldn’t have Jello!
On this very day in 1897 – “Jell-o was introduced Pearl B. Wait, a carpenter and cough medicine manufacturer from LeRoy, N.Y., produced varieties in strawberry, raspberry, orange and lemon fruit flavors, named Jell-O by his wife, May Davis Wait. Sales were poor; Wait sold the Jell-O business for $450 to his neighbor, Orator F.Woodward, who had founded the Genesee Pure Food Co. two years earlier. Success came slowly, but with Woodward’s creative sales and sampling strategies, Jell-O began to catch on. In 1902, when he launched his first advertising campaign in Ladies’ Home Journal, sales eventually reached $250,000.”
Jello – As a kid I ate it and slurped it with no thought or appreciation to who may have invented it…and certainly no thoughts that someone may have had to work really hard to help Jello “catch on. I also think it’s interesting that the guy who invented it didn’t have the skills to market it and sold it for $450.
All change isn’t a sign of progress and isn’t for the better… knowing what and when to resist change can be as challenging as knowing when not too. Progress is evolution meeting need… and making Jello.
Kirk Out
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